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Run an Augmented Reality Experience

A well designed augmented reality experience can be one of the most effective ways to draw people to your area and communicate a message that is consistent with your brand.

What is augmented reality?  In simple terms, it involves taking a "real" image such as you looking at yourself in front of a screen, and combines that with an augmented image such as a beach background.  In this case what you see is a live image of yourself on the screen, but it is as if you are standing on a beach.

How can you use this to good effect?  Here's a simple example.  We recently put some digital kiosks into a pet exhibition for our client - a well known pet care brand.  When a visitor walked past the stand they saw themselves with fleas jumping on an around them - a very effective way of making someone stop!  We designed a program that allowed the user to brush the fleas off and push them away, and while they were having fun in front of the screen it was the ideal time for a representative from the pet care company to begin a conversation with the person.  This resulted in a huge lift in user engagement with the pet care company's target audience and delivered them some fabulous results from the show.

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Code: augmented-reality

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Great design and easy to use

Hi Simon and Dorran I just wanted to say a personal thank you for your help developing our conference stand tower and tables - they look amazing! The team easily figured out how to put them up, and we're very excited to see how they look in place tomorrow. I'll be sure to send you some photos for your files, and it's always lovely when the produ... » Read more...

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