The power of visual impact in Sampling Campaigns and Retail

It’s clear that visual impact is still one of the most powerful ways to attract attention. Regardless of whether it’s a moving image on a device or whether it’s a graphic on a stand, we are all attracted to things that look good.

And it’s no different when we come to market our company, ourselves or our products.  We all want our efforts to attract customers to consider our product and make a purchase. So, what is the best way to do this in today’s age where technology rules?  Is there still a place for display solutions such as banner stands and display walls?

The answer? Of course there is, otherwise we would need a lot fewer staff around here!  As with all things there are many ways to reach your target audience and, yes, social media is one of them, but there are still heaps of brands out there that need to provide an experience rather than just a static display.  Making an experience memorable can be greatly enhanced with the right display solutions.

Imagine this… you walk into your local grocery store and see a girl standing next to the chocolate aisle with what looks like a picnic table in front of her, and some samples. You are not even sure if she should be there and maybe the only reason you take notice is because she looks so out of place. You walk past, avoiding eye contact as you are not sure whether you will ‘qualify’ for a sample or not.

Now imagine this… you walk into the grocery store and see a girl resplendent in a branded uniform with a big display wall behind her and a branded demonstration table to her side containing chocolate samples. There is a crowd around her and she is talking to the customers about the new product. You walk past and wait to sample the chocolate as you want to know what all the fuss is about. You’re compelled to stop for fear of missing out!

There you have it… the impact of a branded display has not only attracted your attention but it has confirmed that this is a free sampling exercise by a branded company and you actually took time out to try it. The display has worked it’s magic by efficiently and effectively drawing you in and then supplying you with an experience that your eyes and taste buds appreciated and will remember!   

The above scenario illustrates how and why having the right equipment and graphics not only helps to promote your product/company but gives you the facility to get certain messages across in a way that enhances your professional image.

So next time you need to make an impact, think about what people routinely see as they go about their business and how to grab their attention in ways that are anything but routine. Check out our huge array of display solutions.