Background

Displays 2 Go were appointed as the official signage partner for the second edition of Aqua Rugby Australia (ARA), an action-packed, 3 day floating rugby tournament upon a synthetic grass-pitched pontoon in the stunning waters of Manly Cove, Sydney.

The Challenge

Jimmy Galvin, the Co-Founder and CEO of ARA, had a clear brief to the team at D2G. He wanted “all event signage to connect the various areas within the festival whether it be on land, sea or air!”. He also wanted the signage to reflect the growing brand of ARA but also be “striking, and make our brand stand out in Manly for both festival visitors and for our TV audience”.

The Solution

D2G worked with the event organisers and their sponsors to create striking signage assets in the following areas:

• Branded floating buoy signage to surround the pitch.
• Pitch edge perimeter signage
• Festival lanyards and cards
• Giant flag signage across the festival site
• Superyacht check-in desks – branded desks, signage and branded market umbrellas
• Media walls

The event was a stand-out success and showed the public’s desire to engage and connect with outdoor events once more in a post-Covid world.