Industry experience

Every sector has its own rules, and most of them are physical. A shopping centre has loading dock times and a compliance officer. An airport has security and a captive audience with somewhere else to be. A supermarket aisle has a width you cannot exceed.

We have built displays in all of them. These pages cover what we have learnt in each - what tends to work, what the venue or the organiser usually insists on, and where briefs most often come unstuck.