Having worked in the grocery retail industry for a number of years, I’ve seen plenty of change and plenty of things stay just the same.
Will discounters like Aldi rule in Oz?
Over the past few years discounters like Aldi have had a major impact on the Australian grocery retail sector. The latest survey by UBS/AFGC estimated that Woolworths and Coles collectively lost more than $500m in sales to Aldi in the last financial year.
Brand Ambassadors or Sales Generators?
Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?