We’ve been creating exhibition stands for clients for over 15 years and in that time we’ve seen some sights! Here’s five things we suggest you never do at your next exhibition.
Experiential Marketing
It still comes as a surprise to us that many people have not heard of experiential marketing.
Many get it confused with event marketing, which is understandable given experiential campaigns do tend to be event-centric and both share the same face-to-face elements.