For hundreds of years businesses have been creating and attending exhibitions because they are one of the best ways to showcase products to consumers or the trades.
colour matching
Colour is something we often take for granted. Whether it be the colour of the sky, the greeness of the grass, or the way colours react with each other, we all see colour in different ways. However, our eyes can be extremely sensitive to subtle variations in colour.
5 Reasons to Choose an Inflatable Display.
Inflatable displays are becoming a more common sight at trade shows, sporting events and road shows. Event organisers love all their benefits, but most of all they love the convenience. Inflatable display materials make life easier!
ROI VS ROO: Which Should You Measure?
Marketers have been throwing around the words return on investment (ROI) for centuries as a yardstick of effectiveness for every post-event report. It’s been a common term for so long that it’s often an assumed goal for almost any business project or activity.
Global trends to watch out for in 2018
The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.
Global Trends in Retail
There’s probably no other industry that is going through as much evolution right now as retail; whether it’s in the mall or on the street, retail is definitely under pressure . Customers are demanding more and more in terms of store layout, payment options in store, customer engagement and staff knowledge.
Importance of Photographs at Events
Events offer a great opportunity to promote products or brands to a large crowd. There’s a tremendous amount of effort that goes along with organising an exhibition or event but, with its temporary nature, some may ask the question: what happens after the event is completed?