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In an increasingly digital world, trade shows stand as a testament to the enduring value of face-to-face interaction. Trade Shows create a unique platform where businesses can showcase their products, network with industry professionals, and gain valuable insights into their market.

When it comes to designing an exhibition stand, every aspect counts. The layout, the content, and the graphics must all work in harmony to attract and engage attendees. However, one key element that is sometimes overlooked is colour.

Brand activation refers to the process of bringing a brand to life and engaging with consumers in a meaningful way. It can involve a variety of tactics, such as experiential marketing, social media campaigns, and promotional events. Brand activation aims to create a strong emotional connection between consumers and a brand, ultimately driving sales and brand loyalty.

Product sampling is an important part of the marketing mix for many brands that allows potential customers to experience a product before buying it. It’s an effective way for businesses to get their products in front of the right people and ultimately increase sales. But product sampling isn’t just about giving away free products; it can also help build brand loyalty, gain user feedback, and give your company valuable data. Let’s dive into what product sampling is and how it can benefit your business.

Discover more about retail display with our top 10 tips on delivering better retail display and merchandising

Displays 2 Go is once again the go-to supplier for the signage to wow the crowds at this year's Aqua Rugby event in Manly, Sydney. In addition to some fantastic media wall backdrops and branded hospitality areas we have developed a range of inflatable products for use as floating signage around the playing pitch and VIP viewing areas.   

n April 2021, Displays 2 Go began working with Stuart Aamodt, MD of Sushi Machines, on a custom 6x3 expo stand he had commissioned a design for in his native Western Australia. The plan was for D2G to build the stand in their Sydney HQ before installing at expos in Melbourne in July and September 2021.

Exhibiting at an outdoor event often means you must be ready for anything! And that takes good planning and a good kit that you can trust against all the elements. Here’s our run-down of things to consider when planning to exhibit at an outdoor event, starting with some consideration as to how portable you would like your equipment to be and whether you'd like to be able to set it up and move it around yourself.

Winning awards isn't everything, but it certainly makes you feel good! Here we provide 10 tips on how to create an award-winning exhibition stand based on over 15 years' experience creating exhibition stands for the Australian market.