Digital

Digital signage has become an important communication medium, offering unparalleled flexibility and engagement compared to traditional static signage. This technology leverages high-definition screens to display vibrant digital content, ranging from multimedia advertisements and informational messages to interactive engagements.

Discover the transformative impact of Artificial Intelligence on trade shows! Explore how AI is revolutionizing attendee engagement, optimizing booth experiences, and reshaping the future of networking at trade events.

The creation of exhibition apps are pretty much the norm these days for most large events but are they being used by attendees and do they give exhibitors a return on their investment? 

As a business exhibiting at trade shows or exhibitions, one of your key objectives is invariably to stand out and capture the attention of potential customers. However, this is becoming harder and harder to do, particularly within highly competitive industries.

Keeping up with technology can be hard – whether it’s the latest phone, a new app or our new interactive screens. But one thing is for sure we all need to keep informed of what is happening to stay on top of our game! 

Of course Displays 2 Go is well placed to see what’s happening at a local level, but what about trends in other countries?

ITR Events has spent the past two years collecting a sizeable amount of data. They visited more than 136 exhibitions, analysed more than 12,376 stands in the UK, and have come up with some interesting facts.

So you need to buy a new screen for your business, but is there really that much difference between a consumer screen and a commercial one – apart from the price?

We all expect to have information at our fingertips these days, whether it’s on our mobile phones, our tablets or computers. Touch screens are all around us and they are becoming extremely commonplace. It’s amazing how quickly touchscreens have come from a technological fantasy to something so widespread that it’s now considered standard. We only have to look at how much the mobile phone has advanced over the past decade to see how fast technology is advancing.

It seems that everything we do these days involves some sort of digital device – whether it’s shopping, looking for a new house, chatting with our friends and even going out for a meal. The use of digital media is growing and it’s easy to see why.

In our fast-paced digital world, it would be easy to think that more traditional signs are a waste of time and question whether they still attract customers’ attention.