Effective Marketing

So you need to buy a new screen for your business, but is there really that much difference between a consumer screen and a commercial one – apart from the price?

Maybe it’s something that we take for granted or maybe we just don’t notice them, but acrylic display cubes are everywhere! The next time you’re out shopping take a look in shop windows, keep your eyes open at exhibition stands or in museums, all places where you can find these cubes, and notice how they are used to great effect to showcase products at their very best.

Events offer a great opportunity to promote products or brands to a large crowd. There’s a tremendous amount of effort that goes along with organising an exhibition or event but, with its temporary nature, some may ask the question: what happens after the event is completed?

The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.

There’s probably no other industry that is going through as much evolution right now as retail; whether it’s in the mall or on the street, retail is definitely under pressure . Customers are demanding more and more in terms of store layout, payment options in store, customer engagement and staff knowledge.

A trend is a general direction in which something is developing or changing. It is something that people are attracted to, they resonate with and are drawn to because they find it attractive or useful.

As a business exhibiting at trade shows or exhibitions, one of your key objectives is invariably to stand out and capture the attention of potential customers. However, this is becoming harder and harder to do, particularly within highly competitive industries.

There is nothing worse than being late, especially when it’s to an appointment, event or exhibition. And there is nothing more annoying than being late when it’s not your fault! We all know that delays happen but when you book a flight between two of our biggest cities you expect (and rely) on them to be on time.

Much like the recipe for any good dish, a great creative brief relies on a number of key ingredients plus a few added extras to spice it up. Don’t be afraid to play around, but always be sure to remain clear, focused and include lots of detail.

A good design brief helps develop trust and understanding between the client and graphic designer – and serves as an essential point of reference for both parties. Above all, the brief ensures that important design issues are considered and questioned before the designer starts work.