There are many names for these types of displays. Some people call them banners, banner stands, pop up banners and even pull up banner stands. They are all basically the same thing and they all do an important job – grab attention, and quickly get your message across in an impactful way.
Effective Marketing
Digital Displays – our changing world
It seems that everything we do these days involves some sort of digital device – whether it’s shopping, looking for a new house, chatting with our friends and even going out for a meal. The use of digital media is growing and it’s easy to see why.
It’s more than just an exhibition stand
For all the developments within the exhibition arena over the last twenty years, the essence of what makes a good exhibition stand has not really changed. They are still all about creating a presence, promoting your brand and showcasing your products.
Wall Graphics for Exhibition Display Walls
We all know that first impressions count, and never more so than in a crowded exhibition hall. So how can you make sure that you stand out and that your booth makes an impact?
International Convention Centre (ICC) – Sydney
The construction of the new International Convention Centre Sydney (ICC) at Darling Harbour is well under way and is expected to open its doors to the public in December.
Office sampling
Over the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, with large numbers of professional people gathered in one place.
Predictions for 2016
As we start our year in 2016 we can be sure of one thing – change! What was new and exciting to our customers last year might not have so much impact this year.
Aldi Ranked third in Australia for brand awareness
Over the past year, Aldi has certainly been hitting the headlines in the Australian supermarket wars. In the latest study by UK-based research company YouGov, the results indicate that Aldi is one of the most talked about brands in Australia and is up there with top brands such as Google, YouTube and Apple.
Does traditional signage still work?
In our fast-paced digital world, it would be easy to think that more traditional signs are a waste of time and question whether they still attract customers’ attention.
Coles or Woolies?
It’s official, the cheapest place to shop between Coles and Woolies is Coles, by as much as $400 a year – which is quite a bit in grocery terms. This week the Macquarie Bank has released its MICAWBER report, which basically compares the cost of two shopping baskets, one from Coles and the other Woolies. Coles came out on top for being the cheapest by approx 3.5% on a weighted basis.