Effective Marketing

Over the past few years Woolworths has been under the hammer to get their supermarket offering right, to reduce consumer prices and improve customer service. The new management team have big plans and the marketing messages all sing a good tune, but is it all too late for Woolworths?

In today’s age, many businesses are having their budgets tightened but are still expected to promote their products with regular campaigns and collateral. If this sounds like a dilemma you are faced with, this article may help you.

More and more marketers are realising the importance of sponsorships and brand engagement in leveraging an emotional connection with their brand.

It’s true to say that Australia is definitely not at the forefront of exhibition displays when we look at the rest of the world. But as long as we recognise this, we can certainly use it to our advantage.

A wide variety of products are required to match the huge variation in merchandising environments. We offer a vast range of display solutions which include a healthy mix of items aimed at supporting your product merchandising requirements.

We all know that SuperWalls are an ideal backdrop stand to use at exhibitions, trade shows and other display scenarios where creating a professional display is a must. But did you know these interesting facts about Displays 2 Go’s SuperWall System?

Mobile sampling units take your brand direct to your consumer. Don’t wait for them to come to you, brief your sampling staff and let them target the perfect customer. It’s a great way to get your product straight into the hands of consumers who are out and about.

Having worked in the grocery retail industry for a number of years, I’ve seen plenty of change and plenty of things stay just the same. 

Over the past few years discounters like Aldi have had a major impact on the Australian grocery retail sector. The latest survey by UBS/AFGC estimated that Woolworths and Coles collectively lost more than $500m in sales to Aldi in the last financial year.

The Good Food and Wine show is fast approaching the shores of Australia, with shows across the country starting in Melbourne next month. It’s always a well attended show with lots of brands showcasing their products.