Exhibitions

There is nothing worse than being late, especially when it’s to an appointment, event or exhibition. And there is nothing more annoying than being late when it’s not your fault! We all know that delays happen but when you book a flight between two of our biggest cities you expect (and rely) on them to be on time.

As a business exhibiting at trade shows or exhibitions, one of your key objectives is invariably to stand out and capture the attention of potential customers. However, this is becoming harder and harder to do, particularly within highly competitive industries.

A trend is a general direction in which something is developing or changing. It is something that people are attracted to, they resonate with and are drawn to because they find it attractive or useful.

Inflatable displays are becoming a more common sight at trade shows, sporting events and road shows. Event organisers love all their benefits, but most of all they love the convenience. Inflatable display materials make life easier!

Marketers have been throwing around the words return on investment (ROI) for centuries as a yardstick of effectiveness for every post-event report. It’s been a common term for so long that it’s often an assumed goal for almost any business project or activity.

The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.

The ICC Sydney has been open to the public for nearly a year now and it has already seen great success. This leading exhibition, convention and entertainment venue is delivering some very positive business outcomes and is fast becoming one of the world’s most desirable event destinations. The 50th anniversary of the Sydney International Boat Show was recently hosted over five days and took over the facilities offered by the ICC. It fully activated all 32,600sqm of exhibition space, along with the 5,000sqm event deck and Cockle Bay wharf, which housed 900 boats.

Keeping up with technology can be hard – whether it’s the latest phone, a new app or our new interactive screens. But one thing is for sure we all need to keep informed of what is happening to stay on top of our game! 

Of course Displays 2 Go is well placed to see what’s happening at a local level, but what about trends in other countries?

ITR Events has spent the past two years collecting a sizeable amount of data. They visited more than 136 exhibitions, analysed more than 12,376 stands in the UK, and have come up with some interesting facts.

Maybe it’s something that we take for granted or maybe we just don’t notice them, but acrylic display cubes are everywhere! The next time you’re out shopping take a look in shop windows, keep your eyes open at exhibition stands or in museums, all places where you can find these cubes, and notice how they are used to great effect to showcase products at their very best.

In our industry we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls like the ICC Sydney. So how do you stand out amongst hundreds of different exhibitors, and how do you cut through all the traffic?