Exhibitions

We all expect to have information at our fingertips these days, whether it’s on our mobile phones, our tablets or computers. Touch screens are all around us and they are becoming extremely commonplace. It’s amazing how quickly touchscreens have come from a technological fantasy to something so widespread that it’s now considered standard. We only have to look at how much the mobile phone has advanced over the past decade to see how fast technology is advancing.

The exhibition industry is changing, and so are the products we use. There’s no need to organise a truck to collect your stand and then have three people ready to erect it – today’s products are much more portable and lightweight. 

When thinking of free samples we inevitably think about food and drink, because the food and beverage industries have made sampling an integral part of their marketing strategy for years. Despite how quickly our world is changing, and the technology that goes with it, the tradition of sampling still lives on albeit in a more non-traditional way.

Data capture and following up on leads from an exhibition or trade show has never been easier. No longer do you need reams of paper to collect names, phone numbers and email addresses as it’s all captured on a tablet and sent straight to your database, ready for you or your sales team to follow up on.

It took 3 years to build, over 15,000 tonnes of steel and enough concrete to fill 40 Olympic-sized swimming pools.

Whether you are planning a stand for an exhibition, a retail pop-up space or an experiential marketing campaign, it’s imperative you consider all aspects of the build. People tend to focus on the stand itself, which is understandable, but the flooring is often something that gets overlooked by inexperienced operators.

There is pretty much nothing Australia cannot grow or produce. Less than 10% of our retail food is imported, and two thirds of our land is given over to farming. So it’s no wonder that visiting the spectacular city food markets on the weekend has become a social event for many families and foodies.

We’ve been creating exhibition stands for clients for over 15 years and in that time we’ve seen some sights! Here’s five things we suggest you never do at your next exhibition.

There are many names for these types of displays. Some people call them banners, banner stands, pop up banners and even pull up banner stands.  They are all basically the same thing and they all do an important job – grab attention, and quickly get your message across in an impactful way.

For all the developments within the exhibition arena over the last twenty years, the essence of what makes a good exhibition stand has not really changed.  They are still all about creating a presence,  promoting your brand and showcasing your products.