Experiential

As we start our year in 2016 we can be sure of one thing – change! What was new and exciting  to our customers last year might not have so much impact this year. 

More and more marketers are realising the importance of sponsorships and brand engagement in leveraging an emotional connection with their brand.

It’s true to say that Australia is definitely not at the forefront of exhibition displays when we look at the rest of the world. But as long as we recognise this, we can certainly use it to our advantage.

We all know that SuperWalls are an ideal backdrop stand to use at exhibitions, trade shows and other display scenarios where creating a professional display is a must. But did you know these interesting facts about Displays 2 Go’s SuperWall System?

Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?

The Good Food and Wine show is fast approaching the shores of Australia, with shows across the country starting in Melbourne next month. It’s always a well attended show with lots of brands showcasing their products.

There are many ways to launch a new product into the marketplace and businesses do it every day, but only a small proportion are successful. What steps can you take to increase your chances of success and make a greater impact in the marketplace?

Pop up banners, sometimes referred to as pull up banners or banner stands, are simple cost effective display solutions.

More and more companies these days are adopting experiential marketing as a backbone to their overall branding plans.

Many customers don’t understand the terms plinth, pedestal or podium, and we’re often asked to explain what we mean.  It’s understandable as they’re quite similar really but used in slightly different ways.