Hints and Tips

Nowadays, in such a competitive environment, successful, growing businesses need to think of a diverse number of marketing strategies in order to stand out from the crowd. 

That’s exactly what the team here at Displays 2 Go faced, as we entered into isolation as part of the COVID-19 pandemic. Almost overnight the events industry disappeared, and there are few who know what it will look like when it comes back. 

With plenty of events back on the calendar, we’re keen to get stuck into some new projects and deliver some great results for our clients. We have some excellent examples of exhibition stands both standard and custom made. 

Winning awards isn't everything, but it certainly makes you feel good! Here we provide 10 tips on how to create an award-winning exhibition stand based on over 15 years' experience creating exhibition stands for the Australian market.

Exhibiting at an outdoor event often means you must be ready for anything! And that takes good planning and a good kit that you can trust against all the elements. Here’s our run-down of things to consider when planning to exhibit at an outdoor event, starting with some consideration as to how portable you would like your equipment to be and whether you'd like to be able to set it up and move it around yourself.

Discover more about retail display with our top 10 tips on delivering better retail display and merchandising

Product sampling is an important part of the marketing mix for many brands that allows potential customers to experience a product before buying it. It’s an effective way for businesses to get their products in front of the right people and ultimately increase sales. But product sampling isn’t just about giving away free products; it can also help build brand loyalty, gain user feedback, and give your company valuable data. Let’s dive into what product sampling is and how it can benefit your business.

When it comes to designing an exhibition stand, every aspect counts. The layout, the content, and the graphics must all work in harmony to attract and engage attendees. However, one key element that is sometimes overlooked is colour.

In an increasingly digital world, trade shows stand as a testament to the enduring value of face-to-face interaction. Trade Shows create a unique platform where businesses can showcase their products, network with industry professionals, and gain valuable insights into their market.