In Store

When it comes to your sampling activity, what are the things you need to get right?  It’s a question you need to ask yourself when you are deciding on the details of your sampling campaign, and there are a few factors to take into consideration. Here some tips for your next campaign…

There is pretty much nothing Australia cannot grow or produce. Less than 10% of our retail food is imported, and two thirds of our land is given over to farming. So it’s no wonder that visiting the spectacular city food markets on the weekend has become a social event for many families and foodies.

There are many names for these types of displays. Some people call them banners, banner stands, pop up banners and even pull up banner stands.  They are all basically the same thing and they all do an important job – grab attention, and quickly get your message across in an impactful way.

Over the past year, Aldi has certainly been hitting the headlines in the Australian supermarket wars. In the latest study by UK-based research company YouGov, the results indicate that Aldi is one of the most talked about brands in Australia and is up there with top brands such as Google, YouTube and Apple.

It’s official, the cheapest place to shop between Coles and Woolies is Coles, by as much as $400 a year – which is quite a bit in grocery terms. This week the Macquarie Bank has released its MICAWBER report, which basically compares the cost of two shopping baskets, one from Coles and the other Woolies. Coles came out on top for being the cheapest by approx 3.5% on a weighted basis.

Over the past few years Woolworths has been under the hammer to get their supermarket offering right, to reduce consumer prices and improve customer service. The new management team have big plans and the marketing messages all sing a good tune, but is it all too late for Woolworths?

A wide variety of products are required to match the huge variation in merchandising environments. We offer a vast range of display solutions which include a healthy mix of items aimed at supporting your product merchandising requirements.

Demonstration tables, portable counters, promotion stands; they all refer to the same product. Whatever terminology you use, Displays 2 Go will certainly have one that’s right for your next activation. 

Having worked in the grocery retail industry for a number of years, I’ve seen plenty of change and plenty of things stay just the same. 

Over the past few years discounters like Aldi have had a major impact on the Australian grocery retail sector. The latest survey by UBS/AFGC estimated that Woolworths and Coles collectively lost more than $500m in sales to Aldi in the last financial year.