Mall Activations

If you have ever run a marketing or sampling campaign in any of the SCentre’s (formerly Westfield) then you will be aware that there are certain rules that you must adhere to. This is standard, and something as marketeers we accept and understand.

There is pretty much nothing Australia cannot grow or produce. Less than 10% of our retail food is imported, and two thirds of our land is given over to farming. So it’s no wonder that visiting the spectacular city food markets on the weekend has become a social event for many families and foodies.

Demonstration tables, portable counters, promotion stands; they all refer to the same product. Whatever terminology you use, Displays 2 Go will certainly have one that’s right for your next activation. 

Mobile sampling units take your brand direct to your consumer. Don’t wait for them to come to you, brief your sampling staff and let them target the perfect customer. It’s a great way to get your product straight into the hands of consumers who are out and about.

Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?

Our new SuperWall Display System sets the benchmark in flexibility and portability. Finally, create the stand YOU want and imagined without the constraints of a modular system and magnetic graphic panels.

There are many ways to launch a new product into the marketplace and businesses do it every day, but only a small proportion are successful. What steps can you take to increase your chances of success and make a greater impact in the marketplace?

Supermarket sampling is a fantastic way to gain product trial and sales, because it happens right at the point of purchase. 

We have all been there, need to go shopping but have got the kids in toe…..if only there was another solution. 

Many customers don’t understand the terms plinth, pedestal or podium, and we’re often asked to explain what we mean.  It’s understandable as they’re quite similar really but used in slightly different ways.