Product Display & Merchandising

Discover more about retail display with our top 10 tips on delivering better retail display and merchandising

n April 2021, Displays 2 Go began working with Stuart Aamodt, MD of Sushi Machines, on a custom 6x3 expo stand he had commissioned a design for in his native Western Australia. The plan was for D2G to build the stand in their Sydney HQ before installing at expos in Melbourne in July and September 2021.

It’s official, the cheapest place to shop between Coles and Woolies is Coles, by as much as $400 a year – which is quite a bit in grocery terms.

Using backlit displays – that is, a display with lighting behind the graphics – is one of the most powerful ways to add style and attention-grabbing appeal to your displays. It’s now cheaper than ever to produce high-quality, cost-effective backlit displays with powerful graphics to go with them.

Maybe it’s something that we take for granted or maybe we just don’t notice them, but acrylic display cubes are everywhere! The next time you’re out shopping take a look in shop windows, keep your eyes open at exhibition stands or in museums, all places where you can find these cubes, and notice how they are used to great effect to showcase products at their very best.

Sampling is still a massive component in the marketing mix, and there is often no better way to get a new product to market than by giving away samples. But how do you get noticed? How do you make some noise in an already crowded marketplace?

We have all seen them in Sydney, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place, and research indicates that consumers love them!

When it comes to your sampling activity, what are the things you need to get right?  It’s a question you need to ask yourself when you are deciding on the details of your sampling campaign, and there are a few factors to take into consideration. Here some tips for your next campaign…

It’s clear that visual impact is still one of the most powerful ways to attract attention. Regardless of whether it’s a moving image on a device or whether it’s a graphic on a stand, we are all attracted to things that look good.