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A printed header carried on two poles, made to fit the Superlight 600 demonstration table.
In a busy room a table on its own is easy to walk past, because all of its branding sits down at table height. The header adds a second graphic higher up, where it can be seen over the people already standing at the table.
The poles and graphic are a separate accessory, so the table is unchanged on the jobs where you leave the header off.