How to supply the right logo file for printing?

Not all logo files are created equal!

Different logo files are created for different purposes. A logo file that has been created for a website is typically of low resolution because it only needs to be large enough to present on a screen.

What type of file do I supply?

Your logo file must be high resolution. The best choice is a vector file, such as Adobe Illustrator (identifiable with the file name extension ‘.ai’) or ‘.eps’ format. Vector files stay sharp at any size. If you don’t have design software on your computer, you will not be able to open or view these files, but a professional printing company can. A vector PDF of your logo works well too. There is no conversion fee for logo files you send for our designers to use. Our $75 conversion fee (ex GST) only applies to print-ready artwork supplied in a format other than PDF.

If you’re providing ‘picture’ files like a TIF, JPG or PNG, it is critical that these files be high resolution. File size can be misleading, because compression changes it, so check the pixel size instead. For best results we need at least 150 ppi at 100% of the finished size, and 75 ppi is the lowest we can accept. At 150 ppi, every 100mm of printed width needs 591 pixels, so a logo printed 600mm wide needs at least 3,544 pixels across.

If you do not have a high-resolution logo file, it is likely you will need to have the logo rebuilt by a designer before it can be printed.

Not sure your file will work? Our graphics and design team can check it before you order, and our full artwork specifications set out exactly what we need.