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Project gallery › Experiential marketing
An in-store activation puts a brand experience right next to the products shoppers can buy, such as this Cadbury Dairy Milk Marvellous Creations machine in a store aisle. The tall header with gears and dials brings the campaign theme to life, and a costumed promoter gives children someone to talk to. Placed beside the chocolate range, it links the fun straight to the shelf.