Project gallery › Experiential marketing

Prize promotion wheel on a branded plinth outdoors

A prize promotion links a purchase to a simple game, such as this Keen's activation where buying two recipe bases earns a spin of the wheel. 'Every spin wins' is printed across the top of the plinth, so shoppers know what to expect. Set up beside a Keen's Kombi van on artificial turf, the wheel became part of a roadshow-style car park activation.