Project gallery › Retail, shopping malls merchandising

Brand activation displays for a fashion event in a mall

Brand activation displays can turn a shopping centre atrium into an open-plan event, such as this Diet Coca-Cola fashion activation with mannequins, clothing rails and white display cabinets on castors. A tall black wall with a screen anchors one end. The low layout means shoppers on the upper level and walkway can see what is going on.