Project gallery › Retail, shopping malls merchandising

Experiential marketing display in a shopping centre

Name: Displays 2 Go
Address: 60-62 Hotham Parade, Artarmon, NSW, 2064, AU
Telephone: +61 1300 240 250

Macleans activation outside Kmart with a lit counter of oversized tooth-shaped stations for families

Experiential marketing displays turn a shopping centre walkway into a hands-on brand activity, such as this Macleans set-up outside Kmart. A long lit counter holds several oversized tooth-shaped stations, so a number of families can take part at once. A branded round counter and pull-up stand nearby carry the product message to passing shoppers.