Project gallery › Retail, shopping malls merchandising

Pop up counter with cow-print wrap at a food show

A pop up counter puts staff right in front of the product they are promoting, such as this counter for The Collective dairy range at a food show. The cow-print wrap and 'great dairy, no bull!' line make the brand easy to recognise. A broad round top gives room to prepare tastings, with the chilled range on show behind.