It is a printed fabric skin with a silicone edge around the outside. The edge pushes into a groove in the aluminium frame by hand, with no tools, and holds the fabric under tension so the image sits smooth.
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Brandframe silicone-edge fabric frames
Brandframe is a modular frame system built around silicone-edge graphics. The printed fabric has a silicone edge that locks into the frame, so the face sits flat and taut.
One idea covers several formats. Floor-standing Brandframe holds itself up in a foyer or on a stand. Hanging Brandframe is suspended where floor room is short. Exhibition Brandframe is built for a stand, Display-in-a-bag Brandframe is made to travel, and Dynamic Brandframe adds programmable lighting.
Why choose these frames?
Any size or shape
Frames are made to suit the space, including corners, curves and walls that run up to a high ceiling.
Graphics without installers
Skins press into the frame without tools, so store staff can change a graphic without calling an installer.
Fits existing framing
Brandframe extrusion can be retrofitted to framing you already have, so the structure stays and gains fabric graphics.
A smooth, taut face
Once the silicone edge is in the groove, the fabric is held under tension for a smooth image.
Choosing the right frame
Because the fabric is the printed part, a change of message can mean a new skin rather than a new frame. Worth knowing if the same display goes out more than once a year.
The range
- Exhibition Brandframe Modular stand walls made to any size; add or remove sections between shows
- Dynamic Brandframe Programmable LED lights behind the graphic, reprogrammed with each new skin
- Hanging Brandframe A frame suspended from the ceiling, with or without internal lighting
- Floor-standing Brandframe Walls that stand on their own, most often 3m or 6m wide
- Display-in-a-bag Brandframe 950mm wide, in four standard heights, packed in a wheeled case
Where it works
Brandframe suits fashion retail, shopping centres, airports, office foyers and exhibitions. In a store, staff can change the graphic themselves, which saves booking an installer for every campaign.
Lit or unlit
The standard frame has no lighting. Brandframe Glow puts LED lighting inside the frame to shine through the graphic like a lightbox, and Dynamic Brandframe uses programmable LEDs so selected sections can light up.
Wall, window or overhead?
Tell us where the frame will go and how often the graphic changes, and we will suggest a format.
9m exhibition wall
Double-sided centre wall
Floor-standing lightbox
Hanging Brandframe cube
Lightbox in a shop window
Brandframe sale graphic
Frequently asked questions
What is a silicone-edge graphic?
Yes. Choose the standard unlit frame, Brandframe Glow with LED lighting inside the frame for a lightbox effect, or Dynamic Brandframe with programmable LEDs that can light selected sections.
Can Brandframe be fitted to framing we already have?
Yes. We can retrofit Brandframe extrusion to existing framing structures, so you get changeable fabric graphics without replacing the structure.
Which Brandframe is easiest to transport?
Display-in-a-bag Brandframe. It is 950mm wide, comes in heights from 1.35m to 2.4m, and packs into one wheeled case. With the case it weighs from 11kg (1.35m) to 17kg (2.4m).