The words that turn up in venue manuals, organiser emails and print specs, explained in plain English: shell scheme, bump-in, SEG, bleed, dieline, plinth and the rest.
Trade show terms and display and print terms each have their own page below. Longer explanations, such as what experiential marketing is, have a page of their own.
Terms explained
- What exactly is experiential marketing?
What experiential marketing means: live, two-way sensory contact with a brand or product, in three dimensions rather than the flat reach of TV and print.
- All you need to know about trade show terms
Trade show jargon explained: shell scheme, space only, island stands, bump-in, freight forwarder, rigging, inductions and charges on exhibitor invoices.
- All you need to know about display and print terms
Display and print terms explained: dye sublimation, SEG, bleed, ppi, CMYK, blockout, pixel pitch and more, so you can read display quotes and proofs.
