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Snap frames and poster frames are named after the poster they take, not their outside size. An A1 snap frame holds an A1 poster, which is 594 x 841mm. Australian poster sizes follow the ISO 216 A series, so the frame sizes do too.
There are really three different measurements for every frame:
Sizes are width x height, portrait. For landscape, swap the two values.
| Frame size | Poster size (mm) | Typical use |
|---|---|---|
| A4 | 210 x 297 | Point of sale, counters, room-door schedules |
| A3 | 297 x 420 | Point of sale, counters, room-door schedules |
| A2 | 420 x 594 | Posters, flip charts |
| A1 | 594 x 841 | Shop windows, wayfinding, stand posters |
| A0 | 841 x 1189 | Shop windows, wayfinding, stand posters |
| B2 | 500 x 707 | Posters between A2 and A1 |
| B1 | 707 x 1000 | Posters between A1 and A0 |
Each A size is half the area of the one above it, and every size has the same proportions. That means a design made for one A size scales to another without cropping or distortion. See our guide to poster sizes for the full A0 to A8 chart in mm, cm and inches.
Choose by viewing distance and by what the poster has to say. A shop window poster has to work from the footpath, so start at A1 or A0, portrait. Point of sale and counter signs are read at arm's length, so A4 or A3 is usually enough. For conference wayfinding, directions read on the move suit A1 or A0, while room-door schedules suit A3 or A4.
If you already have frames on the wall, the choice is made for you. Measure them first, then design to fit.
1. Open the frame. A snap frame's sides hinge open, so lift all four sides of the profile to release the poster.
2. Measure the poster or the backing board inside, not the outside of the frame. Measure width first, then height.
3. Match your measurement to the poster size column in the table above.
Note: If it doesn't match an A or B size, you may have an imperial frame. Have the print made to your exact measurement instead.
4. Finally, order your poster at that size, close the frame over it and you're done!
Our artwork specifications cover the details. For a frame, the main points are:
We print posters in house on our wide-format printers, from single-use event posters to long-life prints. See printing and production for more.
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