Project gallery › Retail, shopping malls merchandising

Sampling cart on castors in a department store

A branded sampling cart on castors can be wheeled to wherever a brand needs to meet shoppers, such as this Dr.Hauschka Skin Care unit in a department store. The work top holds brochures and testers so staff can talk customers through the range. The brand name runs down two faces in bold orange lettering, so it reads from the aisle.