Interactive Games
A game gives people a reason to stop at your stand and stay long enough to talk. Building one around your brand, rather than using something off the shelf, means it can sit alongside the rest of your marketing instead of competing with it.
One example: the rowing and bike games, where visitors sat on a rowing machine or a bike and competed against Olympic athletes. The build, the branding and the way the game plays are all worked out from your brief.
If you have an idea for a game, or just a rough concept and a stand to fill, send it through.