When it comes to designing an exhibition stand, every aspect counts. The layout, the content, and the graphics must all work in harmony to attract and engage attendees. However, one key element that is sometimes overlooked is colour.
What is brand activation?
Brand activation refers to the process of bringing a brand to life and engaging with consumers in a meaningful way. It can involve a variety of tactics, such as experiential marketing, social media campaigns, and promotional events. Brand activation aims to create a strong emotional connection between consumers and a brand, ultimately driving sales and brand loyalty.
Everything you need to know about product sampling
Product sampling is an important part of the marketing mix for many brands that allows potential customers to experience a product before buying it. It’s an effective way for businesses to get their products in front of the right people and ultimately increase sales. But product sampling isn’t just about giving away free products; it can also help build brand loyalty, gain user feedback, and give your company valuable data. Let’s dive into what product sampling is and how it can benefit your business.
10 Tips for Better Retail Store Displays
Discover more about retail display with our top 10 tips on delivering better retail display and merchandising