Marketing articles written from the display side of the job - what goes up at an event, what people notice, and what happens after they walk away.
The pieces here cover signage for market stalls, what brand activation involves in practice, experiential marketing, and keeping a brand visible through a disrupted trading period. There is an older piece on following up leads after an event that still reads true.
They are short reads rather than a formula. Start with the one that matches what you have coming up - a stall, an activation, a room full of people you have never met - and leave the rest.
