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Competitions and prize promotions

A competition pulls a crowd to a stand, but the mechanics are easy to get wrong: too many segments on a wheel, artwork nobody can read from across the aisle, a prize that draws the wrong people.

The articles gathered here work through that detail. The prize wheel guide covers artwork and segment planning, the specifications worth checking and the mistakes people tend to make first time round. Others look at spin wheels as a random picker, with raffle barrels and gamification also covered.

Worth reading before you brief the artwork rather than after, since changes are easy at the planning stage and much harder once the wheel is printed.