Outdoor sites do not come with walls, power points or shelter. Wind, sun and whatever surface you are handed all get a say, and these articles look at what that means for a display once it leaves the hall.
Topics include signage for market stalls, gazebo, tent and canopy kits, custom outdoor displays, and why outdoor advertising still earns its place alongside everything happening on a screen.
Worth a read if you are planning an outdoor setup for the first time, or you have had one blow over and want to know what to do differently. Skim the ones that match the site you are working with.
