Most of the money lost at exhibitions goes before the doors open: a stand booked without a budget, artwork briefed too late, freight arranged the week before, staff who have never worked a stand. These pages cover the decisions in the order you'll meet them.
Start with what it costs and how far ahead to plan. Then budget, logistics and staffing.
Cost, timing and budget
- What is the average cost of participating in a trade show?
Exhibition stand cost in Australia: floor space rates published by real shows, our portable and hire kit prices ex GST, and how custom stands are quoted.
- How to manage your exhibition budget more effectively
An exhibition budget template for trade shows: every line item, the venue costs most budgets miss, order deadlines, where to spend, where to save.
- How far in advance should I plan for an exhibition?
Trade show planning checklist: how far in advance to plan an exhibition, from 12 months out to bump-out, with real venue deadlines and lead times.
- How to pack for an outdoor event or field day
Outdoor event checklist for field days and festivals: gazebo leg weights, outdoor flags and bases, furniture, power, weather kit and pack-down checks.
Getting your stand there
Staffing the stand
- What are the best practices for stand staffing?
Trade show stand staff dos and don'ts, how many people to roster, breaks and shifts, what to wear, and how to train the team before the show opens.
- Event, exhibition and experiential staffing
What to look for when hiring staff for exhibition stands, supermarket sampling and experiential activations, and why enthusiasm and training beat looks.
- How can I maximise engagement at my stand?
How to attract visitors to an exhibition stand: open fronts, sightlines, a hero feature, screens, demos and games, plus the show rules that limit them.
Measuring what you got back
