Experiential

More and more marketers are realising the importance of sponsorships and brand engagement in leveraging an emotional connection with their brand.

Data capture and following up on leads from an exhibition or trade show has never been easier. No longer do you need reams of paper to collect names, phone numbers and email addresses as it’s all captured on a tablet and sent straight to your database, ready for you or your sales team to follow up on.

The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.

Exhibiting at a show takes a lot of planning, organisation and time. But even the best laid plans can go wrong.

Using backlit displays – that is, a display with lighting behind the graphics – is one of the most powerful ways to add style and attention-grabbing appeal to your displays. It’s now cheaper than ever to produce high-quality, cost-effective backlit displays with powerful graphics to go with them.

Brand activation refers to the process of bringing a brand to life and engaging with consumers in a meaningful way. It can involve a variety of tactics, such as experiential marketing, social media campaigns, and promotional events. Brand activation aims to create a strong emotional connection between consumers and a brand, ultimately driving sales and brand loyalty.

Discover the transformative impact of Artificial Intelligence on trade shows! Explore how AI is revolutionizing attendee engagement, optimizing booth experiences, and reshaping the future of networking at trade events.

Promotional stands, counters, and tables are essential tools for any brand looking to make a lasting impression at trade shows, exhibitions, and retail spaces. This guide will walk you through everything you need to know about choosing the right promotional stand for your needs, setting it up, and maximizing its impact.

Are you looking for the perfect gazebo to elevate your outdoor experience? Whether you're planning a camping trip, a garden party, or need a durable canopy for a market stall, this guide will help you find the ideal solution.

Are you curious about spinning wheels and their various applications? In this article, we will dive deep into the world of spinning wheels, exploring what they are, how they work, and the different ways they can be utilised. Let's uncover the secrets behind the mesmerising spin of the wheel!