We all know that first impressions count, and never more so than in a crowded exhibition hall. So how can you make sure that you stand out and that your booth makes an impact?
International Convention Centre (ICC) – Sydney
The construction of the new International Convention Centre Sydney (ICC) at Darling Harbour is well under way and is expected to open its doors to the public in December.
Office sampling
Over the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, with large numbers of professional people gathered in one place.
Predictions for 2016
As we start our year in 2016 we can be sure of one thing – change! What was new and exciting to our customers last year might not have so much impact this year.
Aldi Ranked third in Australia for brand awareness
Over the past year, Aldi has certainly been hitting the headlines in the Australian supermarket wars. In the latest study by UK-based research company YouGov, the results indicate that Aldi is one of the most talked about brands in Australia and is up there with top brands such as Google, YouTube and Apple.
Does traditional signage still work?
In our fast-paced digital world, it would be easy to think that more traditional signs are a waste of time and question whether they still attract customers’ attention.