Shopping centres run on paperwork: a casual leasing agreement, public liability cover, a site plan, a height check and a bump-in time, before anyone unpacks a display. These pages set out who to contact at each centre, what they'll ask for and how long it takes.
The centre managers directory is the starting point. The planning pages take you from brief to bump-out; the approvals pages cover the forms, rate cards and permits.
Planning an activation
- Shopping center managers directory
See which company manages each major Australian shopping centre, listed state by state, so you can approach the right people about casual leasing space.
- How to plan a bump-in and bump-out in a shopping centre
Planning a shopping centre bump in and bump out? Book the window, dock and security, protect the floor, keep noise down and leave the site as you found it.
- How to book in-store sampling in Australian supermarkets
How in-store sampling is booked in Australian supermarkets: registering, food safety paperwork, booking lead times, the demo table and what to report.
- How to plan a roaming team or mascot in a shopping centre
Planning roaming sampling or a mascot in a shopping centre? What centres set for roaming activations: booking, team size, zones, conduct, costumes and kit.
- How to plan an airport activation in Australia
Planning an airport activation in Australia? How to book terminal sites, which passes your crew needs, what gets through screening and when to bump in.
- How to brief a brand activation agency
How to brief a brand activation agency: the 10 questions to answer first, from objectives and audience to KPIs, mandatories and approvals, plus a template.
- How to write a sponsorship activation brief
How to write a sponsorship activation brief: the rights, site details, approvals, bump-in times and budget rights holders and fabricators need from you.
- How to sign off a brand activation build before production
Before you approve a brand activation build for production, check the drawings, materials, fire ratings, engineering, set-up, freight and spares.
- How to plan a brand activation in 12 weeks
A brand activation timeline that works back from your live date: what to book, approve and build 12 weeks, 6 weeks and 1 week out, with real lead times.
- How to do a site inspection before a brand activation
Site inspection checklist for shopping centre activations and events: what to measure, photograph and ask, from loading docks and floors to power points.
- How to budget for a shopping centre activation
Shopping centre activation cost, line by line: a budget template for site fees, kit, staff, freight, insurance and contingency, plus real centre rates.
Approvals and paperwork
- What paperwork does a shopping centre need before an activation?
Booking a shopping centre activation? The paperwork centre management asks for: insurance, display plans, SWMS, contractor inductions, power and food.
- How to get floor graphics approved in centres, stores and venues
Floor graphics and decals in shopping centres, supermarkets and venues: what published rules allow, slip resistance, clean removal and lead times.
- What will a shopping centre or supermarket ask before a prize promotion?
Running a prize wheel or draw in a shopping centre or supermarket? What centres and retailers ask for: insurance, permits, terms, prizes and data.
- How to get a pop-up shop in a vacant store approved
Opening a pop-up shop in a vacant store? What centre design teams check: the as-is handover, design submission, signage, fixtures, install and make-good.
- How to read a shopping centre casual leasing rate card
How to read a shopping centre casual leasing rate card: day and weekly rates, site grades, seasonal loadings, outgoings and GST, with a worked comparison.
- What permits does a pop-up shop need in Australia?
Which pop-up shop permits do you need? Council planning, shopfront signs, footpaths, public space promotions, food, liquor, trading days and competitions.
- How to get POS displays approved by Australian supermarkets
Getting POS displays into Woolworths and Coles: published size limits, what the approval pack needs, artwork and price rules, materials and lead times.
